The initiative UNSER LAND (Our Land) started in 1994 when the parish of a small village in the district of F?rstenfeldbruck decided to physically implement what Christians call responsibility for creation. The overall goal was to give the civil society a choice to shape their living environment. To enable them to do so, regional and sustainable goods (mainly foodstuff) where one by one introduced. This should be supported by means of an urban-rural-network in the region of Munich to build capacities and raise awareness for those products.
In 1994 bakeries in the district of F?rstenfeldbruck started with a regional bread produced according to guidelines orientated towards environmentally friendly production and social co-operation. With the presentation of the regional bread at Thanksgiving day 1994 the BRUCKER LAND association was founded.
With the bread BRUCKER LAND did its first step towards an assortment of sustainable products. While many voluntary members of the BRUCKER LAND solidarity community continued their work in defining new products, establishing the control system, creating consciousness in the society, creating a network of partners ect. a BRUCKER LAND company was founded to establish logistics and a stable product flow to regional and national trading companies (e.g. Tengelmann).
After 8 years the 5 pillars (see below) had jointly developed guidelines and a comprehensive control system for about 40 products: bread, flour, eggs, noodles, milk, cheese, honey, etc.. By then BRUCKER LAND decided to support the establishment of similar solidarity communities in 8 neighbouring districts. In 2000 the solidarity communities in the 9 rural districts around Munich joined under the umbrella of the UNSER LAND association.
In 2003 the partners in the rural area around Munich started to involve the citizens and organisations of Munich. In 2004 the solidarity community Munich was founded.
Today UNSER LAND-products are sold via multiple channels comprising food crafts, special stores and different quality orientated food retailer chains within the UNSER LAND area: